Brand identity grid design negative space globe logo palette

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Created at 07/28/2020 19:49

The palette consists of Light, Semi dark colors. Accent colors #62809c and #acbccb. Palette has Cool colors temperature.

By lightness, this palette runs from #334251 (darkest) to #ADBDCB (lightest). The lightness range is moderate.

Overall saturation feels mostly muted (lower chroma) — 100% of colors are muted.

An analogous palette: its hues sit close together on the color wheel, within about 2°.

Overall temperature among swatches leans cool (6 of 6).

HEX codes (sorted): #334251, #3B444C, #62809C, #7A8285, #ACBCCB, #ADBDCB

Palette Brand identity grid design negative space globe logo palette combines 6 color codes:

HEX: #62809c, RGB: (98, 128, 156); HEX: #adbdcb, RGB: (173, 189, 203); HEX: #334251, RGB: (51, 66, 81)

HEX: #7a8285, RGB: (122, 130, 133); HEX: #acbccb, RGB: (172, 188, 203); HEX: #3b444c, RGB: (59, 68, 76)

Simplified version of palette colors

Shade of slategrey, Shade of lightsteelblue, Shade of darkslateblue, Shade of Grey, Shade of lightsteelblue, Shade of darkslategrey

Color scheme was created by colorswall

Color codes in palette

Brand identity grid design negative space globe logo palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#62809c	#62809c	RGB(98, 128, 156)	—	—
#adbdcb	#adbdcb	RGB(173, 189, 203)	—	—
#334251	#334251	RGB(51, 66, 81)	—	—
#7a8285	#7a8285	RGB(122, 130, 133)	—	—
#acbccb	#acbccb	RGB(172, 188, 203)	—	—
#3b444c	#3b444c	RGB(59, 68, 76)	—	—

3 color pairs have low contrast and need improvement which may impact readability.