Logodesinger branding typography colors palette

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Created at 10/14/2019 13:11

The palette consists of Light, Semi dark, Dark colors. Accent colors #fadbac and #36837c. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #242C3B (darkest) to #FADBAC (lightest). The lightness range is wide.

Saturation is mixed — 1 muted and 2 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans warm (4 of 6).

HEX codes (sorted): #242C3B, #36837C, #A9534C, #CFBA9B, #E7554B, #FADBAC

Palette Logodesinger branding typography colors palette combines 6 color codes:

HEX: #e7554b, RGB: (231, 85, 75); HEX: #fadbac, RGB: (250, 219, 172); HEX: #36837c, RGB: (54, 131, 124)

HEX: #a9534c, RGB: (169, 83, 76); HEX: #cfba9b, RGB: (207, 186, 155); HEX: #242c3b, RGB: (36, 44, 59)

Simplified version of palette colors

Tint of Indian Red, Shade of Navajo White, Tint of Teal, Shade of Indian Red, Tint of Tan, Tint of Black

Color scheme was created by colorswall

Color codes in palette

Logodesinger branding typography colors palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#e7554b	#e7554b	RGB(231, 85, 75)	—	—
#fadbac	#fadbac	RGB(250, 219, 172)	—	—
#36837c	#36837c	RGB(54, 131, 124)	—	—
#a9534c	#a9534c	RGB(169, 83, 76)	—	—
#cfba9b	#cfba9b	RGB(207, 186, 155)	—	—
#242c3b	#242c3b	RGB(36, 44, 59)	—	—

5 color pairs have low contrast and need improvement which may impact readability.