Package design branding bear illustraion colors palette

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Created at 08/06/2020 18:00

The palette consists of Light, Dark, Semi dark colors. Accent colors #04f9eb and #8e1304. Palette has Cool, Warm, Neutral colors temperature.

By lightness, this palette runs from #5E332A (darkest) to #04F9EB (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Warm and cool swatches are fairly balanced (2 warm, 2 cool).

HEX codes (sorted): #04F9EB, #5DEDE8, #5E332A, #898C74, #8E1304, #BFBFBE

Palette Package design branding bear illustraion colors palette combines 6 color codes:

HEX: #04f9eb, RGB: (4, 249, 235); HEX: #5dede8, RGB: (93, 237, 232); HEX: #8e1304, RGB: (142, 19, 4)

HEX: #898c74, RGB: (137, 140, 116); HEX: #bfbfbe, RGB: (191, 191, 190); HEX: #5e332a, RGB: (94, 51, 42)

Simplified version of palette colors

Shade of cyan, Tint of cyan, Tint of darkred, Tint of Grey, Shade of Silver, Tint of Maroon

Color scheme was created by colorswall

Color codes in palette

Package design branding bear illustraion colors palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#04f9eb	#04f9eb	RGB(4, 249, 235)	—	—
#5dede8	#5dede8	RGB(93, 237, 232)	—	—
#8e1304	#8e1304	RGB(142, 19, 4)	—	—
#898c74	#898c74	RGB(137, 140, 116)	—	—
#bfbfbe	#bfbfbe	RGB(191, 191, 190)	—	—
#5e332a	#5e332a	RGB(94, 51, 42)	—	—

5 color pairs have low contrast and need improvement which may impact readability.