Illustraion character branding

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Created at 10/14/2019 15:39

The palette consists of Semi dark, Light, Dark colors. Accent colors #7f10c7 and #a91c4c. Palette has Cool, Warm colors temperature.

By lightness, this palette runs from #4B2177 (darkest) to #BB96E2 (lightest). The lightness range is moderate.

Overall saturation feels vivid (higher chroma) — 67% of colors are vivid.

The hues stay in one region of the color wheel, spanning about 70°.

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #4B2177, #684088, #7F10C7, #A91C4C, #AF6392, #BB96E2

Palette Illustraion character branding combines 6 color codes:

HEX: #7f10c7, RGB: (127, 16, 199); HEX: #bb96e2, RGB: (187, 150, 226); HEX: #a91c4c, RGB: (169, 28, 76)

HEX: #af6392, RGB: (175, 99, 146); HEX: #4b2177, RGB: (75, 33, 119); HEX: #684088, RGB: (104, 64, 136)

Simplified version of palette colors

Tint of Dark Violet, Shade of Plum, Shade of Brown, Shade of Pale Violet Red, Tint of Indigo, Tint of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Illustraion character branding color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#7f10c7	#7f10c7	RGB(127, 16, 199)	—	—
#bb96e2	#bb96e2	RGB(187, 150, 226)	—	—
#a91c4c	#a91c4c	RGB(169, 28, 76)	—	—
#af6392	#af6392	RGB(175, 99, 146)	—	—
#4b2177	#4b2177	RGB(75, 33, 119)	—	—
#684088	#684088	RGB(104, 64, 136)	—	—

10 color pairs have low contrast and need improvement which may impact readability.