Branding idenity design system product hex colors

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Created at 08/15/2020 05:51

The palette consists of Light, Dark, Semi dark colors. Accent colors #e32c24 and #7d8383. Palette has Warm, Neutral colors temperature.

By lightness, this palette runs from #4B4544 (darkest) to #CFB1AF (lightest). The lightness range is moderate.

Saturation is mixed — 3 muted and 3 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 2°.

Overall temperature among swatches leans warm (4 of 6).

HEX codes (sorted): #4B4544, #7D8383, #841A16, #CFB1AF, #E06C63, #E32C24

Palette Branding idenity design system product hex colors combines 6 color codes:

HEX: #e32c24, RGB: (227, 44, 36); HEX: #e06c63, RGB: (224, 108, 99); HEX: #841a16, RGB: (132, 26, 22)

HEX: #7d8383, RGB: (125, 131, 131); HEX: #cfb1af, RGB: (207, 177, 175); HEX: #4b4544, RGB: (75, 69, 68)

Simplified version of palette colors

Tint of Red, Tint of Indian Red, Tint of Maroon, Tint of Grey, Tint of Rosy Brown, Shade of Dim Gray

Color scheme was created by colorswall

Color codes in palette

Branding idenity design system product hex colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#e32c24	#e32c24	RGB(227, 44, 36)	—	—
#e06c63	#e06c63	RGB(224, 108, 99)	—	—
#841a16	#841a16	RGB(132, 26, 22)	—	—
#7d8383	#7d8383	RGB(125, 131, 131)	—	—
#cfb1af	#cfb1af	RGB(207, 177, 175)	—	—
#4b4544	#4b4544	RGB(75, 69, 68)	—	—

6 color pairs have low contrast and need improvement which may impact readability.