Minimal identity vector branding palette

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Created at 11/16/2020 13:43

The palette consists of Light, Semi dark colors. Accent colors #047ebc and #036495. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #036495 (darkest) to #EBF6F6 (lightest). The lightness range is moderate.

Overall saturation feels vivid (higher chroma) — 67% of colors are vivid.

An analogous palette: its hues sit close together on the color wheel, within about 20°.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #036495, #047EBC, #0A878E, #0C9CA4, #A9DADC, #EBF6F6

Palette Minimal identity vector branding palette combines 6 color codes:

HEX: #047ebc, RGB: (4, 126, 188); HEX: #a9dadc, RGB: (169, 218, 220); HEX: #0c9ca4, RGB: (12, 156, 164)

HEX: #036495, RGB: (3, 100, 149); HEX: #ebf6f6, RGB: (235, 246, 246); HEX: #0a878e, RGB: (10, 135, 142)

Simplified version of palette colors

Shade of Steel Blue, Shade of Powder Blue, Shade of Cadet Blue, Shade of Steel Blue, Shade of Azure, Tint of Dark Cyan

Color scheme was created by colorswall

Color codes in palette

Minimal identity vector branding palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#047ebc	#047ebc	RGB(4, 126, 188)	—	—
#a9dadc	#a9dadc	RGB(169, 218, 220)	—	—
#0c9ca4	#0c9ca4	RGB(12, 156, 164)	—	—
#036495	#036495	RGB(3, 100, 149)	—	—
#ebf6f6	#ebf6f6	RGB(235, 246, 246)	—	—
#0a878e	#0a878e	RGB(10, 135, 142)	—	—

7 color pairs have low contrast and need improvement which may impact readability.