Branding lululemon email design palette

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Created at 08/21/2020 11:18

The palette consists of Light, Semi dark colors. Accent colors #efb844 and #293656. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #293656 (darkest) to #D9BDB2 (lightest). The lightness range is moderate.

Saturation is mixed — 1 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans warm (4 of 6).

HEX codes (sorted): #293656, #72A99F, #B87C14, #D95F3D, #D9BDB2, #EFB844

Palette Branding lululemon email design palette combines 6 color codes:

HEX: #d95f3d, RGB: (217, 95, 61); HEX: #efb844, RGB: (239, 184, 68); HEX: #b87c14, RGB: (184, 124, 20)

HEX: #72a99f, RGB: (114, 169, 159); HEX: #d9bdb2, RGB: (217, 189, 178); HEX: #293656, RGB: (41, 54, 86)

Simplified version of palette colors

Shade of Tomato, Tint of Goldenrod, Shade of Dark Goldenrod, Tint of Cadet Blue, Shade of Misty Rose, Shade of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Branding lululemon email design palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#d95f3d	#d95f3d	RGB(217, 95, 61)	—	—
#efb844	#efb844	RGB(239, 184, 68)	—	—
#b87c14	#b87c14	RGB(184, 124, 20)	—	—
#72a99f	#72a99f	RGB(114, 169, 159)	—	—
#d9bdb2	#d9bdb2	RGB(217, 189, 178)	—	—
#293656	#293656	RGB(41, 54, 86)	—	—

7 color pairs have low contrast and need improvement which may impact readability.