Brand iconography logo identity colors

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Created at 08/26/2020 16:06

The palette consists of Light, Semi dark colors. Accent colors #f4bc4c and #ecbc4b. Palette has Warm, Neutral colors temperature.

By lightness, this palette runs from #76725F (darkest) to #F4BC4C (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 2 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 3°.

Overall temperature among swatches leans warm (5 of 6).

HEX codes (sorted): #76725F, #A4843C, #B49A57, #C4B798, #ECBC4B, #F4BC4C

Palette Brand iconography logo identity colors combines 6 color codes:

HEX: #f4bc4c, RGB: (244, 188, 76); HEX: #ecbc4b, RGB: (236, 188, 75); HEX: #a4843c, RGB: (164, 132, 60)

HEX: #b49a57, RGB: (180, 154, 87); HEX: #c4b798, RGB: (196, 183, 152); HEX: #76725f, RGB: (118, 114, 95)

Simplified version of palette colors

Tint of Goldenrod, Tint of Goldenrod, Shade of Dark Goldenrod, Shade of Dark Khaki, Shade of Tan, Tint of Dim Gray

Color scheme was created by colorswall

Color codes in palette

Brand iconography logo identity colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#f4bc4c	#f4bc4c	RGB(244, 188, 76)	—	—
#ecbc4b	#ecbc4b	RGB(236, 188, 75)	—	—
#a4843c	#a4843c	RGB(164, 132, 60)	—	—
#b49a57	#b49a57	RGB(180, 154, 87)	—	—
#c4b798	#c4b798	RGB(196, 183, 152)	—	—
#76725f	#76725f	RGB(118, 114, 95)	—	—

11 color pairs have low contrast and need improvement which may impact readability.