Branding type identity mark

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Created at 08/31/2020 17:27

The palette consists of Light, Dark, Semi dark colors. Accent colors #fc4c74 and #82021f. Palette has Warm, Neutral colors temperature.

By lightness, this palette runs from #82021F (darkest) to #B8B8B8 (lightest). The lightness range is moderate.

Saturation is mixed — 3 muted and 3 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 2°.

Overall temperature among swatches leans warm (3 of 6).

HEX codes (sorted): #444444, #7C7C7C, #82021F, #B8B8B8, #F97C94, #FC4C74

Palette Branding type identity mark combines 6 color codes:

HEX: #fc4c74, RGB: (252, 76, 116); HEX: #f97c94, RGB: (249, 124, 148); HEX: #82021f, RGB: (130, 2, 31)

HEX: #7c7c7c, RGB: (124, 124, 124); HEX: #b8b8b8, RGB: (184, 184, 184); HEX: #444444, RGB: (68, 68, 68)

Simplified version of palette colors

Shade of Pale Violet Red, Tint of Light Coral, Tint of Maroon, Shade of Grey, Shade of Silver, Shade of Dim Gray

Color scheme was created by colorswall

Color codes in palette

Branding type identity mark color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#fc4c74	#fc4c74	RGB(252, 76, 116)	—	—
#f97c94	#f97c94	RGB(249, 124, 148)	—	—
#82021f	#82021f	RGB(130, 2, 31)	—	—
#7c7c7c	#7c7c7c	RGB(124, 124, 124)	—	—
#b8b8b8	#b8b8b8	RGB(184, 184, 184)	—	Fortress Grey
#444444	#444444	RGB(68, 68, 68)	—	Goshawk Grey

6 color pairs have low contrast and need improvement which may impact readability.