Branding type identity typeface hex colors

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Created at 01/08/2021 15:08

The palette consists of Light, Semi dark, Dark colors. Accent colors #ec1c24 and #8d0b10. Palette has Warm, Neutral colors temperature.

By lightness, this palette runs from #140C0C (darkest) to #ED8284 (lightest). The lightness range is wide.

Overall saturation feels vivid (higher chroma) — 83% of colors are vivid.

An analogous palette: its hues sit close together on the color wheel, within about 2°.

Overall temperature among swatches leans warm (5 of 6).

HEX codes (sorted): #140C0C, #841C1C, #851315, #8D0B10, #EC1C24, #ED8284

Palette Branding type identity typeface hex colors combines 6 color codes:

HEX: #ec1c24, RGB: (236, 28, 36); HEX: #ed8284, RGB: (237, 130, 132); HEX: #841c1c, RGB: (132, 28, 28)

HEX: #8d0b10, RGB: (141, 11, 16); HEX: #851315, RGB: (133, 19, 21); HEX: #140c0c, RGB: (20, 12, 12)

Simplified version of palette colors

Tint of Red, Tint of Light Coral, Tint of Maroon, Tint of Dark Red, Tint of Maroon, Tint of Black

Color scheme was created by colorswall

Color codes in palette

Branding type identity typeface hex colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#ec1c24	#ec1c24	RGB(236, 28, 36)	—	—
#ed8284	#ed8284	RGB(237, 130, 132)	—	—
#841c1c	#841c1c	RGB(132, 28, 28)	—	—
#8d0b10	#8d0b10	RGB(141, 11, 16)	—	—
#851315	#851315	RGB(133, 19, 21)	—	—
#140c0c	#140c0c	RGB(20, 12, 12)	—	—

6 color pairs have low contrast and need improvement which may impact readability.