Agency branding identity symbol colours

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Created at 09/06/2020 06:58

The palette consists of Light, Semi dark, Dark colors. Accent colors #fc3404 and #971e01. Palette has Warm colors temperature.

By lightness, this palette runs from #782404 (darkest) to #FC9484 (lightest). The lightness range is moderate.

Overall saturation feels vivid (higher chroma) — 100% of colors are vivid.

An analogous palette: its hues sit close together on the color wheel, within about 9°.

Overall temperature among swatches leans warm (6 of 6).

HEX codes (sorted): #782404, #942C04, #951703, #971E01, #FC3404, #FC9484

Palette Agency branding identity symbol colours combines 6 color codes:

HEX: #fc3404, RGB: (252, 52, 4); HEX: #fc9484, RGB: (252, 148, 132); HEX: #782404, RGB: (120, 36, 4)

HEX: #971e01, RGB: (151, 30, 1); HEX: #951703, RGB: (149, 23, 3); HEX: #942c04, RGB: (148, 44, 4)

Simplified version of palette colors

Tint of Red, Tint of Salmon, Tint of Maroon, Tint of Dark Red, Tint of Dark Red, Tint of Dark Red

Color scheme was created by colorswall

Color codes in palette

Agency branding identity symbol colours color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#fc3404	#fc3404	RGB(252, 52, 4)	—	—
#fc9484	#fc9484	RGB(252, 148, 132)	—	—
#782404	#782404	RGB(120, 36, 4)	—	—
#971e01	#971e01	RGB(151, 30, 1)	—	—
#951703	#951703	RGB(149, 23, 3)	—	—
#942c04	#942c04	RGB(148, 44, 4)	—	—

7 color pairs have low contrast and need improvement which may impact readability.