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Created at 10/21/2019 06:52
  0.31k

Branding concept branding blob palette

  • #143af2
  • #fccc4a
  • #1b277a
  • #505c9c
  • #ccacc1
  • #34345c
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The palette consists of Light, Dark, Semi dark colors. Accent colors #143af2 and #fccc4a. Palette has Cool, Warm, Neutral colors temperature.

By lightness, this palette runs from #34345C (darkest) to #CCACC1 (lightest). The lightness range is moderate.

Saturation is mixed — some muted swatches and some vivid accents.

Some hue pairs sit near complementary positions — you may read this as complementary contrast (loose heuristic).

Overall temperature among swatches leans cool.

HEX codes (sorted): #143AF2, #1B277A, #34345C, #505C9C, #CCACC1, #FCCC4A

Palette Branding concept branding blob palette has combination of 6 codes colors:
HEX: #143af2, RGB: (20, 58, 242); HEX: #fccc4a, RGB: (252, 204, 74); HEX: #1b277a, RGB: (27, 39, 122)
HEX: #505c9c, RGB: (80, 92, 156); HEX: #ccacc1, RGB: (204, 172, 193); HEX: #34345c, RGB: (52, 52, 92)
Simplified version of palette colors
Shade of Blue, Shade of gold, Shade of midnightblue, Tint of slateblue, Tint of thistle, Tint of darkslateblue
Color scheme was created by colorswall

Colors codes in palette

Branding concept branding blob palette color codes HEX, RGB information in table

Color HEX RGB Name Alternative name
#143af2 #143af2 RGB(20, 58, 242)
#fccc4a #fccc4a RGB(252, 204, 74)
#1b277a #1b277a RGB(27, 39, 122)
#505c9c #505c9c RGB(80, 92, 156)
#ccacc1 #ccacc1 RGB(204, 172, 193)
#34345c #34345c RGB(52, 52, 92)

Color Palette Contrast

6 color pairs have low contrast and need improvement which may impact readability.
Text Color Background Color Contrast Ratio
#143af2
#1b277a
1.8
#143af2
#505c9c
1.14
#143af2
#34345c
1.62
#fccc4a
#ccacc1
1.35
#1b277a
#34345c
1.1
#505c9c
#34345c
1.87

Image palette Branding concept branding blob palette png

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