Branding concept branding blob palette

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Created at 10/21/2019 06:52

The palette consists of Semi dark, Light, Dark colors. Accent colors #143af2 and #fccc4a. Palette has Cool, Warm, Neutral colors temperature.

By lightness, this palette runs from #1B277A (darkest) to #FCCC4A (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #143AF2, #1B277A, #34345C, #505C9C, #CCACC1, #FCCC4A

Palette Branding concept branding blob palette combines 6 color codes:

HEX: #143af2, RGB: (20, 58, 242); HEX: #fccc4a, RGB: (252, 204, 74); HEX: #1b277a, RGB: (27, 39, 122)

HEX: #505c9c, RGB: (80, 92, 156); HEX: #ccacc1, RGB: (204, 172, 193); HEX: #34345c, RGB: (52, 52, 92)

Simplified version of palette colors

Tint of Blue, Tint of gold, Tint of midnightblue, Shade of slateblue, Shade of thistle, Shade of darkslateblue

Color scheme was created by colorswall

Color codes in palette

Branding concept branding blob palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#143af2	#143af2	RGB(20, 58, 242)	—	—
#fccc4a	#fccc4a	RGB(252, 204, 74)	—	—
#1b277a	#1b277a	RGB(27, 39, 122)	—	—
#505c9c	#505c9c	RGB(80, 92, 156)	—	—
#ccacc1	#ccacc1	RGB(204, 172, 193)	—	—
#34345c	#34345c	RGB(52, 52, 92)	—	—

6 color pairs have low contrast and need improvement which may impact readability.