Logomark logotype branding identity colors palette

0.23k

Created at 09/09/2020 13:20

The palette consists of Light, Dark colors. Accent colors #e4c49c and #14252a. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #14252A (darkest) to #E4C49C (lightest). The lightness range is wide.

Saturation is mixed — 3 muted and 1 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans warm (4 of 6).

HEX codes (sorted): #14252A, #24333B, #9E8C6C, #BEB4A6, #CCB08C, #E4C49C

Palette Logomark logotype branding identity colors palette combines 6 color codes:

HEX: #ccb08c, RGB: (204, 176, 140); HEX: #e4c49c, RGB: (228, 196, 156); HEX: #14252a, RGB: (20, 37, 42)

HEX: #9e8c6c, RGB: (158, 140, 108); HEX: #beb4a6, RGB: (190, 180, 166); HEX: #24333b, RGB: (36, 51, 59)

Simplified version of palette colors

Shade of Tan, Tint of Burlywood, Tint of Black, Shade of Tan, Shade of Silver, Shade of Dark Slate Gray

Color scheme was created by colorswall

Color codes in palette

Logomark logotype branding identity colors palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#ccb08c	#ccb08c	RGB(204, 176, 140)	—	—
#e4c49c	#e4c49c	RGB(228, 196, 156)	—	—
#14252a	#14252a	RGB(20, 37, 42)	—	—
#9e8c6c	#9e8c6c	RGB(158, 140, 108)	—	—
#beb4a6	#beb4a6	RGB(190, 180, 166)	—	—
#24333b	#24333b	RGB(36, 51, 59)	—	—

7 color pairs have low contrast and need improvement which may impact readability.