Branding palette

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Created at 09/09/2020 14:57

The palette consists of Semi dark, Light, Dark colors. Accent colors #ec7769 and #9c2c24. Palette has Warm, Neutral colors temperature.

By lightness, this palette runs from #2C1C18 (darkest) to #D8B6A9 (lightest). The lightness range is wide.

Saturation is mixed — 1 muted and 3 vivid out of 6 colors.

The hues stay in one region of the color wheel, spanning about 116°.

Overall temperature among swatches leans warm (5 of 6).

HEX codes (sorted): #2C1C18, #64A464, #9C2C24, #BC3C34, #D8B6A9, #EC7769

Palette Branding palette combines 6 color codes:

HEX: #bc3c34, RGB: (188, 60, 52); HEX: #ec7769, RGB: (236, 119, 105); HEX: #9c2c24, RGB: (156, 44, 36)

HEX: #64a464, RGB: (100, 164, 100); HEX: #d8b6a9, RGB: (216, 182, 169); HEX: #2c1c18, RGB: (44, 28, 24)

Simplified version of palette colors

Tint of firebrick, Shade of salmon, Shade of Brown, Tint of mediumseagreen, Shade of peachpuff, Tint of Black

Color scheme was created by colorswall

Color codes in palette

Branding palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#bc3c34	#bc3c34	RGB(188, 60, 52)	—	—
#ec7769	#ec7769	RGB(236, 119, 105)	—	—
#9c2c24	#9c2c24	RGB(156, 44, 36)	—	—
#64a464	#64a464	RGB(100, 164, 100)	—	—
#d8b6a9	#d8b6a9	RGB(216, 182, 169)	—	—
#2c1c18	#2c1c18	RGB(44, 28, 24)	—	—

6 color pairs have low contrast and need improvement which may impact readability.