Branding palette

0.26k

Created at 09/11/2020 17:46

The palette consists of Light, Dark, Semi dark colors. Accent colors #810202 and #b4d5c5. Palette has Warm, Cool, Neutral colors temperature.

By lightness, this palette runs from #36423A (darkest) to #B4D5C5 (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans warm (3 of 6).

HEX codes (sorted): #36423A, #5C8C7A, #810202, #B4D5C5, #F90505, #FC6C6C

Palette Branding palette combines 6 color codes:

HEX: #f90505, RGB: (249, 5, 5); HEX: #fc6c6c, RGB: (252, 108, 108); HEX: #810202, RGB: (129, 2, 2)

HEX: #5c8c7a, RGB: (92, 140, 122); HEX: #b4d5c5, RGB: (180, 213, 197); HEX: #36423a, RGB: (54, 66, 58)

Simplified version of palette colors

Tint of Red, Shade of Light Coral, Tint of Maroon, Shade of Cadet Blue, Shade of Powder Blue, Shade of Dark Slate Gray

Color scheme was created by colorswall

Color codes in palette

Branding palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#f90505	#f90505	RGB(249, 5, 5)	—	—
#fc6c6c	#fc6c6c	RGB(252, 108, 108)	—	—
#810202	#810202	RGB(129, 2, 2)	—	—
#5c8c7a	#5c8c7a	RGB(92, 140, 122)	—	—
#b4d5c5	#b4d5c5	RGB(180, 213, 197)	—	—
#36423a	#36423a	RGB(54, 66, 58)	—	—

5 color pairs have low contrast and need improvement which may impact readability.