Brand and identity branding agency lettering logo b palette

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Created at 09/11/2020 11:19

The palette consists of Light, Dark, Semi dark colors. Accent colors #1ccafb and #74cdf7. Palette has Cool colors temperature.

By lightness, this palette runs from #040444 (darkest) to #74CDF7 (lightest). The lightness range is wide.

Saturation is mixed — 1 muted and 3 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 56°.

Overall temperature among swatches leans cool (6 of 6).

HEX codes (sorted): #040444, #1CCAFB, #313560, #62678A, #74CDF7, #C0BBDC

Palette Brand and identity branding agency lettering logo b palette combines 6 color codes:

HEX: #1ccafb, RGB: (28, 202, 251); HEX: #74cdf7, RGB: (116, 205, 247); HEX: #040444, RGB: (4, 4, 68)

HEX: #62678a, RGB: (98, 103, 138); HEX: #c0bbdc, RGB: (192, 187, 220); HEX: #313560, RGB: (49, 53, 96)

Simplified version of palette colors

Tint of deepskyblue, Shade of lightskyblue, Shade of midnightblue, Shade of slategrey, Shade of thistle, Shade of darkslateblue

Color scheme was created by colorswall

Color codes in palette

Brand and identity branding agency lettering logo b palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#1ccafb	#1ccafb	RGB(28, 202, 251)	—	—
#74cdf7	#74cdf7	RGB(116, 205, 247)	—	—
#040444	#040444	RGB(4, 4, 68)	—	—
#62678a	#62678a	RGB(98, 103, 138)	—	—
#c0bbdc	#c0bbdc	RGB(192, 187, 220)	—	—
#313560	#313560	RGB(49, 53, 96)	—	—

4 color pairs have low contrast and need improvement which may impact readability.