Design brand and identity branding vector palette

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Created at 02/02/2020 17:02

The palette consists of Light, Semi dark colors. Accent colors #13e4cc and #0a6c6a. Palette has Cool colors temperature.

By lightness, this palette runs from #324B53 (darkest) to #B2DDDB (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 21°.

Overall temperature among swatches leans cool (6 of 6).

HEX codes (sorted): #0A6C6A, #13E4CC, #324B53, #5FE7DC, #6F9C9B, #B2DDDB

Palette Design brand and identity branding vector palette combines 6 color codes:

HEX: #13e4cc, RGB: (19, 228, 204); HEX: #5fe7dc, RGB: (95, 231, 220); HEX: #0a6c6a, RGB: (10, 108, 106)

HEX: #6f9c9b, RGB: (111, 156, 155); HEX: #b2dddb, RGB: (178, 221, 219); HEX: #324b53, RGB: (50, 75, 83)

Simplified version of palette colors

Shade of turquoise, Tint of turquoise, Shade of Teal, Tint of cadetblue, Shade of powderblue, Shade of darkslategrey

Color scheme was created by colorswall

Color codes in palette

Design brand and identity branding vector palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#13e4cc	#13e4cc	RGB(19, 228, 204)	—	—
#5fe7dc	#5fe7dc	RGB(95, 231, 220)	—	—
#0a6c6a	#0a6c6a	RGB(10, 108, 106)	—	—
#6f9c9b	#6f9c9b	RGB(111, 156, 155)	—	—
#b2dddb	#b2dddb	RGB(178, 221, 219)	—	—
#324b53	#324b53	RGB(50, 75, 83)	—	—

5 color pairs have low contrast and need improvement which may impact readability.