Branding logo wordmark brand identity colours

Created at 03/05/2023 12:43

The palette consists of Light, Dark colors. Accent colors Salmon #f88369 and Smoky Black #08140c. Palette has Warm, Neutral, Cool colors temperature.

By lightness, this palette runs from #08140C (darkest) to #B8CCA2 (lightest). The lightness range is wide.

Saturation is mixed — 2 muted and 2 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans warm (3 of 6).

HEX codes (sorted): #08140C, #3C2424, #90BDBB, #B8CCA2, #EF9D8A, #F88369

Palette Branding logo wordmark brand identity colours combines 6 color codes:

HEX: #f88369, RGB: (248, 131, 105); HEX: #ef9d8a, RGB: (239, 157, 138); HEX: #08140c, RGB: (8, 20, 12)

HEX: #90bdbb, RGB: (144, 189, 187); HEX: #b8cca2, RGB: (184, 204, 162); HEX: #3c2424, RGB: (60, 36, 36)

Simplified version of palette colors

Tint of Salmon, Tint of Dark Salmon, Tint of Black, Shade of Powder Blue, Tint of Dark Sea Green, Tint of Black

Color scheme was created by colorslib

Color codes in palette

Branding logo wordmark brand identity colours color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#f88369	#f88369	RGB(248, 131, 105)	Salmon	—
#ef9d8a	#ef9d8a	RGB(239, 157, 138)	Vivid Tangerine	—
#08140c	#08140c	RGB(8, 20, 12)	Smoky Black	—
#90bdbb	#90bdbb	RGB(144, 189, 187)	Pewter Blue	—
#b8cca2	#b8cca2	RGB(184, 204, 162)	Laurel Green	—
#3c2424	#3c2424	RGB(60, 36, 36)	Temptress	—

7 color pairs have low contrast and need improvement which may impact readability.