Animation branding minimal illustration colours

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Created at 09/15/2020 13:53

The palette consists of Light, Semi dark colors. Accent colors #f5ec08 and #305058. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #305058 (darkest) to #FAF071 (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Warm and cool swatches are fairly balanced (3 warm, 3 cool).

HEX codes (sorted): #305058, #7987AB, #A09809, #D9BED1, #F5EC08, #FAF071

Palette Animation branding minimal illustration colours combines 6 color codes:

HEX: #f5ec08, RGB: (245, 236, 8); HEX: #faf071, RGB: (250, 240, 113); HEX: #a09809, RGB: (160, 152, 9)

HEX: #7987ab, RGB: (121, 135, 171); HEX: #d9bed1, RGB: (217, 190, 209); HEX: #305058, RGB: (48, 80, 88)

Simplified version of palette colors

Shade of Yellow, Tint of Khaki, Tint of Olive, Tint of Light Slate Gray, Shade of Thistle, Tint of Dark Slate Gray

Color scheme was created by colorswall

Color codes in palette

Animation branding minimal illustration colours color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#f5ec08	#f5ec08	RGB(245, 236, 8)	—	—
#faf071	#faf071	RGB(250, 240, 113)	—	—
#a09809	#a09809	RGB(160, 152, 9)	—	—
#7987ab	#7987ab	RGB(121, 135, 171)	—	—
#d9bed1	#d9bed1	RGB(217, 190, 209)	—	—
#305058	#305058	RGB(48, 80, 88)	—	—

5 color pairs have low contrast and need improvement which may impact readability.