Design branding packaging colors palette

0.19k

Created at 09/16/2020 18:12

The palette consists of Semi dark, Light colors. Accent colors #d13c4e and #85e4f4. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #2B525A (darkest) to #85E4F4 (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Warm and cool swatches are fairly balanced (3 warm, 3 cool).

HEX codes (sorted): #1D7792, #2B525A, #85E4F4, #975975, #CBBCB8, #D13C4E

Palette Design branding packaging colors palette combines 6 color codes:

HEX: #d13c4e, RGB: (209, 60, 78); HEX: #85e4f4, RGB: (133, 228, 244); HEX: #1d7792, RGB: (29, 119, 146)

HEX: #975975, RGB: (151, 89, 117); HEX: #cbbcb8, RGB: (203, 188, 184); HEX: #2b525a, RGB: (43, 82, 90)

Simplified version of palette colors

Tint of Crimson, Shade of Powder Blue, Shade of Steel Blue, Tint of Medium Violet Red, Tint of Silver, Tint of Dark Slate Gray

Color scheme was created by colorswall

Color codes in palette

Design branding packaging colors palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#d13c4e	#d13c4e	RGB(209, 60, 78)	—	—
#85e4f4	#85e4f4	RGB(133, 228, 244)	—	—
#1d7792	#1d7792	RGB(29, 119, 146)	—	—
#975975	#975975	RGB(151, 89, 117)	—	—
#cbbcb8	#cbbcb8	RGB(203, 188, 184)	—	—
#2b525a	#2b525a	RGB(43, 82, 90)	—	—

7 color pairs have low contrast and need improvement which may impact readability.