Handlettering logo branding palette

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Created at 09/17/2020 14:57

The palette consists of Light, Dark, Semi dark colors. Accent colors #c86d1c and #053c4c. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #053C4C (darkest) to #CBBDAC (lightest). The lightness range is moderate.

Saturation is mixed — 1 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans warm (4 of 6).

HEX codes (sorted): #053C4C, #315C5B, #BB8B6C, #C86D1C, #CBBDAC, #D9947E

Palette Handlettering logo branding palette combines 6 color codes:

HEX: #c86d1c, RGB: (200, 109, 28); HEX: #d9947e, RGB: (217, 148, 126); HEX: #053c4c, RGB: (5, 60, 76)

HEX: #bb8b6c, RGB: (187, 139, 108); HEX: #cbbdac, RGB: (203, 189, 172); HEX: #315c5b, RGB: (49, 92, 91)

Simplified version of palette colors

Shade of Chocolate, Shade of Dark Salmon, Shade of Dark Slate Gray, Tint of Peru, Tint of Tan, Tint of Dark Slate Gray

Color scheme was created by colorswall

Color codes in palette

Handlettering logo branding palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#c86d1c	#c86d1c	RGB(200, 109, 28)	—	—
#d9947e	#d9947e	RGB(217, 148, 126)	—	—
#053c4c	#053c4c	RGB(5, 60, 76)	—	—
#bb8b6c	#bb8b6c	RGB(187, 139, 108)	—	—
#cbbdac	#cbbdac	RGB(203, 189, 172)	—	—
#315c5b	#315c5b	RGB(49, 92, 91)	—	—

6 color pairs have low contrast and need improvement which may impact readability.