Letter data branding clever colors palette

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Created at 09/19/2020 11:27

The palette consists of Semi dark, Light, Dark colors. Accent colors #2c2cfb and #fb767b. Palette has Cool, Warm, Neutral colors temperature.

By lightness, this palette runs from #232364 (darkest) to #D8A5B2 (lightest). The lightness range is moderate.

Saturation is mixed — 1 muted and 2 vivid out of 6 colors.

The hues stay in one region of the color wheel, spanning about 118°.

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #232364, #2C2CFB, #483C6D, #625291, #D8A5B2, #FB767B

Palette Letter data branding clever colors palette combines 6 color codes:

HEX: #2c2cfb, RGB: (44, 44, 251); HEX: #fb767b, RGB: (251, 118, 123); HEX: #232364, RGB: (35, 35, 100)

HEX: #625291, RGB: (98, 82, 145); HEX: #d8a5b2, RGB: (216, 165, 178); HEX: #483c6d, RGB: (72, 60, 109)

Simplified version of palette colors

Tint of Blue, Shade of lightcoral, Tint of midnightblue, Tint of darkslateblue, Shade of lightpink, Shade of darkslateblue

Color scheme was created by colorswall

Color codes in palette

Letter data branding clever colors palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#2c2cfb	#2c2cfb	RGB(44, 44, 251)	—	—
#fb767b	#fb767b	RGB(251, 118, 123)	—	—
#232364	#232364	RGB(35, 35, 100)	—	—
#625291	#625291	RGB(98, 82, 145)	—	—
#d8a5b2	#d8a5b2	RGB(216, 165, 178)	—	—
#483c6d	#483c6d	RGB(72, 60, 109)	—	—

6 color pairs have low contrast and need improvement which may impact readability.