Branding brand notes

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Created at 10/24/2019 07:23

The palette consists of Semi dark, Light, Dark colors. Accent colors #240182 and #2a0296 and #2a0296. Palette has Cool colors temperature.

By lightness, this palette runs from #240182 (darkest) to #9E7BF0 (lightest). The lightness range is moderate.

Overall saturation feels vivid (higher chroma) — 100% of colors are vivid.

An analogous palette: its hues sit close together on the color wheel, within about 2°.

Overall temperature among swatches leans cool (6 of 6).

HEX codes (sorted): #240182, #2A0296, #340F89, #642CFC, #9E7BF0

Palette Branding brand notes combines 6 color codes:

HEX: #642cfc, RGB: (100, 44, 252); HEX: #9e7bf0, RGB: (158, 123, 240); HEX: #240182, RGB: (36, 1, 130)

HEX: #2a0296, RGB: (42, 2, 150); HEX: #340f89, RGB: (52, 15, 137); HEX: #2a0296, RGB: (42, 2, 150)

Simplified version of palette colors

Shade of Blue Violet, Tint of Medium Purple, Tint of Navy, Tint of Dark Blue, Tint of Indigo, Tint of Dark Blue

Color scheme was created by colorswall

Color codes in palette

Branding brand notes color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#642cfc	#642cfc	RGB(100, 44, 252)	—	—
#9e7bf0	#9e7bf0	RGB(158, 123, 240)	—	—
#240182	#240182	RGB(36, 1, 130)	—	—
#2a0296	#2a0296	RGB(42, 2, 150)	—	—
#340f89	#340f89	RGB(52, 15, 137)	—	—
#2a0296	#2a0296	RGB(42, 2, 150)	—	—

7 color pairs have low contrast and need improvement which may impact readability.