Fruity branding packagedesign packaging colours

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Created at 09/20/2020 12:50

The palette consists of Light, Semi dark colors. Accent colors #94e4e4 and #783b0f. Palette has Warm, Cool, Neutral colors temperature.

By lightness, this palette runs from #3B4847 (darkest) to #94E4E4 (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (3 of 6).

HEX codes (sorted): #3B4847, #6CACAC, #783B0F, #8ECAB9, #94E4E4, #E4A34C

Palette Fruity branding packagedesign packaging colours combines 6 color codes:

HEX: #e4a34c, RGB: (228, 163, 76); HEX: #94e4e4, RGB: (148, 228, 228); HEX: #783b0f, RGB: (120, 59, 15)

HEX: #6cacac, RGB: (108, 172, 172); HEX: #8ecab9, RGB: (142, 202, 185); HEX: #3b4847, RGB: (59, 72, 71)

Simplified version of palette colors

Shade of Sandy Brown, Shade of Pale Turquoise, Shade of Saddle Brown, Tint of Cadet Blue, Tint of Medium Aquamarine, Shade of Dark Slate Gray

Color scheme was created by colorswall

Color codes in palette

Fruity branding packagedesign packaging colours color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#e4a34c	#e4a34c	RGB(228, 163, 76)	—	—
#94e4e4	#94e4e4	RGB(148, 228, 228)	—	—
#783b0f	#783b0f	RGB(120, 59, 15)	—	—
#6cacac	#6cacac	RGB(108, 172, 172)	—	—
#8ecab9	#8ecab9	RGB(142, 202, 185)	—	—
#3b4847	#3b4847	RGB(59, 72, 71)	—	—

7 color pairs have low contrast and need improvement which may impact readability.