Visual identity design brand branding colors

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Created at 09/20/2020 13:50

The palette consists of Light, Semi dark colors. Accent colors #f1c46e and #0c5c44. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #21462C (darkest) to #F1C46E (lightest). The lightness range is moderate.

Saturation is mixed — 1 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Warm and cool swatches are fairly balanced (3 warm, 3 cool).

HEX codes (sorted): #0C5C44, #21462C, #6B9C91, #D3B2A3, #EC8444, #F1C46E

Palette Visual identity design brand branding colors combines 6 color codes:

HEX: #ec8444, RGB: (236, 132, 68); HEX: #f1c46e, RGB: (241, 196, 110); HEX: #0c5c44, RGB: (12, 92, 68)

HEX: #6b9c91, RGB: (107, 156, 145); HEX: #d3b2a3, RGB: (211, 178, 163); HEX: #21462c, RGB: (33, 70, 44)

Simplified version of palette colors

Shade of Coral, Tint of Burlywood, Shade of Dark Slate Gray, Tint of Cadet Blue, Tint of Tan, Shade of Dark Slate Gray

Color scheme was created by colorswall

Color codes in palette

Visual identity design brand branding colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#ec8444	#ec8444	RGB(236, 132, 68)	—	—
#f1c46e	#f1c46e	RGB(241, 196, 110)	—	—
#0c5c44	#0c5c44	RGB(12, 92, 68)	—	—
#6b9c91	#6b9c91	RGB(107, 156, 145)	—	—
#d3b2a3	#d3b2a3	RGB(211, 178, 163)	—	—
#21462c	#21462c	RGB(33, 70, 44)	—	—

7 color pairs have low contrast and need improvement which may impact readability.