Created at 09/20/2020 13:50
  0.24k

Visual identity design brand branding colors

  • #ec8444
  • #f1c46e
  • #0c5c44
  • #6b9c91
  • #d3b2a3
  • #21462c
The palette consists of Light colors. Accent colors #f1c46e and #0c5c44. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #21462C (darkest) to #D3B2A3 (lightest). The lightness range is moderate.

Saturation is mixed — some muted swatches and some vivid accents.

Some hue pairs sit near complementary positions — you may read this as complementary contrast (loose heuristic).

Warm and cool swatches are fairly balanced.

HEX codes (sorted): #0C5C44, #21462C, #6B9C91, #D3B2A3, #EC8444, #F1C46E

Palette Visual identity design brand branding colors has combination of 6 codes colors:
HEX: #ec8444, RGB: (236, 132, 68); HEX: #f1c46e, RGB: (241, 196, 110); HEX: #0c5c44, RGB: (12, 92, 68)
HEX: #6b9c91, RGB: (107, 156, 145); HEX: #d3b2a3, RGB: (211, 178, 163); HEX: #21462c, RGB: (33, 70, 44)
Simplified version of palette colors
Tint of coral, Shade of burlywood, Tint of darkslategrey, Shade of cadetblue, Shade of tan, Tint of darkslategrey
Color scheme was created by colorswall

Colors codes in palette

Visual identity design brand branding colors color codes HEX, RGB information in table

Color HEX RGB Name Alternative name
#ec8444 #ec8444 RGB(236, 132, 68)
#f1c46e #f1c46e RGB(241, 196, 110)
#0c5c44 #0c5c44 RGB(12, 92, 68)
#6b9c91 #6b9c91 RGB(107, 156, 145)
#d3b2a3 #d3b2a3 RGB(211, 178, 163)
#21462c #21462c RGB(33, 70, 44)

Color Palette Contrast

7 color pairs have low contrast and need improvement which may impact readability.
Text Color Background Color Contrast Ratio
#ec8444
#f1c46e
1.61
#ec8444
#6b9c91
1.17
#ec8444
#d3b2a3
1.34
#f1c46e
#6b9c91
1.89
#f1c46e
#d3b2a3
1.2
#0c5c44
#21462c
1.33

Image palette Visual identity design brand branding colors png