Identity branding color palette brand hex colors

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Created at 09/20/2020 14:31

The palette consists of Light, Semi dark colors. Accent colors #962902 and #962902. Palette has Warm colors temperature.

By lightness, this palette runs from #822402 (darkest) to #FC9C84 (lightest). The lightness range is moderate.

Overall saturation feels vivid (higher chroma) — 100% of colors are vivid.

An analogous palette: its hues sit close together on the color wheel, within about 4°.

Overall temperature among swatches leans warm (6 of 6).

HEX codes (sorted): #822402, #952003, #962902, #FC7443, #FC9C84

Palette Identity branding color palette brand hex colors combines 6 color codes:

HEX: #fc7443, RGB: (252, 116, 67); HEX: #fc9c84, RGB: (252, 156, 132); HEX: #822402, RGB: (130, 36, 2)

HEX: #962902, RGB: (150, 41, 2); HEX: #952003, RGB: (149, 32, 3); HEX: #962902, RGB: (150, 41, 2)

Simplified version of palette colors

Shade of Coral, Tint of Dark Salmon, Tint of Dark Red, Tint of Dark Red, Tint of Dark Red, Tint of Dark Red

Color scheme was created by colorswall

Color codes in palette

Identity branding color palette brand hex colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#fc7443	#fc7443	RGB(252, 116, 67)	—	—
#fc9c84	#fc9c84	RGB(252, 156, 132)	—	—
#822402	#822402	RGB(130, 36, 2)	—	—
#962902	#962902	RGB(150, 41, 2)	—	—
#952003	#952003	RGB(149, 32, 3)	—	—
#962902	#962902	RGB(150, 41, 2)	—	—

7 color pairs have low contrast and need improvement which may impact readability.