Logo design branding and identity hex colors

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Created at 09/20/2020 19:51

The palette consists of Light, Semi dark, Dark colors. Accent colors #f7bb7f and #25375e. Palette has Cool, Warm, Neutral colors temperature.

By lightness, this palette runs from #0C0C14 (darkest) to #F7BB7F (lightest). The lightness range is wide.

Saturation is mixed — 1 muted and 1 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #0C0C14, #25375E, #5474BB, #6D81BF, #B4ACD4, #F7BB7F

Palette Logo design branding and identity hex colors combines 6 color codes:

HEX: #5474bb, RGB: (84, 116, 187); HEX: #f7bb7f, RGB: (247, 187, 127); HEX: #25375e, RGB: (37, 55, 94)

HEX: #6d81bf, RGB: (109, 129, 191); HEX: #b4acd4, RGB: (180, 172, 212); HEX: #0c0c14, RGB: (12, 12, 20)

Simplified version of palette colors

Tint of Royal Blue, Tint of Burlywood, Shade of Dark Slate Blue, Shade of Cornflower Blue, Shade of Thistle, Tint of Black

Color scheme was created by colorswall

Color codes in palette

Logo design branding and identity hex colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#5474bb	#5474bb	RGB(84, 116, 187)	—	—
#f7bb7f	#f7bb7f	RGB(247, 187, 127)	—	—
#25375e	#25375e	RGB(37, 55, 94)	—	—
#6d81bf	#6d81bf	RGB(109, 129, 191)	—	—
#b4acd4	#b4acd4	RGB(180, 172, 212)	—	—
#0c0c14	#0c0c14	RGB(12, 12, 20)	—	—

4 color pairs have low contrast and need improvement which may impact readability.