Logo design branding and identity hero image web shop colours

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Created at 05/13/2020 11:46

The palette consists of Light, Semi dark colors. Accent colors #04b7c3 and #fc4f9c. Palette has Cool, Warm colors temperature.

By lightness, this palette runs from #633330 (darkest) to #ADBABB (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #04B7C3, #08657C, #633330, #6797A3, #ADBABB, #FC4F9C

Palette Logo design branding and identity hero image web shop colours combines 6 color codes:

HEX: #04b7c3, RGB: (4, 183, 195); HEX: #fc4f9c, RGB: (252, 79, 156); HEX: #08657c, RGB: (8, 101, 124)

HEX: #6797a3, RGB: (103, 151, 163); HEX: #adbabb, RGB: (173, 186, 187); HEX: #633330, RGB: (99, 51, 48)

Simplified version of palette colors

Shade of darkturquoise, Shade of hotpink, Tint of darkslategrey, Shade of cadetblue, Shade of Silver, Tint of Maroon

Color scheme was created by colorswall

Color codes in palette

Logo design branding and identity hero image web shop colours color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#04b7c3	#04b7c3	RGB(4, 183, 195)	—	—
#fc4f9c	#fc4f9c	RGB(252, 79, 156)	—	—
#08657c	#08657c	RGB(8, 101, 124)	—	—
#6797a3	#6797a3	RGB(103, 151, 163)	—	—
#adbabb	#adbabb	RGB(173, 186, 187)	—	—
#633330	#633330	RGB(99, 51, 48)	—	—

7 color pairs have low contrast and need improvement which may impact readability.