Branding flat illustrator procreateapp palette

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Created at 09/21/2020 09:17

The palette consists of Light, Semi dark colors. Accent colors #7c94c4 and #abe3fb. Palette has Cool colors temperature.

By lightness, this palette runs from #2D365A (darkest) to #ABE3FB (lightest). The lightness range is moderate.

Saturation sits in a moderate mid-range, averaging 44% across the palette.

An analogous palette: its hues sit close together on the color wheel, within about 36°.

Overall temperature among swatches leans cool (6 of 6).

HEX codes (sorted): #29395B, #2D365A, #5D6AA4, #7C94C4, #91BECB, #ABE3FB

Palette Branding flat illustrator procreateapp palette combines 6 color codes:

HEX: #7c94c4, RGB: (124, 148, 196); HEX: #abe3fb, RGB: (171, 227, 251); HEX: #29395b, RGB: (41, 57, 91)

HEX: #5d6aa4, RGB: (93, 106, 164); HEX: #91becb, RGB: (145, 190, 203); HEX: #2d365a, RGB: (45, 54, 90)

Simplified version of palette colors

Tint of Cornflower Blue, Tint of Light Blue, Shade of Dark Slate Blue, Tint of Royal Blue, Shade of Sky Blue, Shade of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Branding flat illustrator procreateapp palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#7c94c4	#7c94c4	RGB(124, 148, 196)	—	—
#abe3fb	#abe3fb	RGB(171, 227, 251)	—	—
#29395b	#29395b	RGB(41, 57, 91)	—	—
#5d6aa4	#5d6aa4	RGB(93, 106, 164)	—	—
#91becb	#91becb	RGB(145, 190, 203)	—	—
#2d365a	#2d365a	RGB(45, 54, 90)	—	—

4 color pairs have low contrast and need improvement which may impact readability.