Branding flat lettering illustrator

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Created at 11/04/2019 06:04

The palette consists of Light, Dark, Semi dark colors. Accent colors #e7f7f4 and #073649. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #073649 (darkest) to #E7F7F4 (lightest). The lightness range is wide.

Saturation is mixed — 2 muted and 1 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 29°.

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #073649, #3C443C, #50A69E, #6ACCBA, #B6D1CE, #E7F7F4

Palette Branding flat lettering illustrator combines 6 color codes:

HEX: #6accba, RGB: (106, 204, 186); HEX: #e7f7f4, RGB: (231, 247, 244); HEX: #073649, RGB: (7, 54, 73)

HEX: #50a69e, RGB: (80, 166, 158); HEX: #b6d1ce, RGB: (182, 209, 206); HEX: #3c443c, RGB: (60, 68, 60)

Simplified version of palette colors

Tint of Medium Aquamarine, Shade of Azure, Shade of Dark Slate Gray, Tint of Light Sea Green, Shade of Powder Blue, Shade of Dark Slate Gray

Color scheme was created by colorswall

Color codes in palette

Branding flat lettering illustrator color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#6accba	#6accba	RGB(106, 204, 186)	—	—
#e7f7f4	#e7f7f4	RGB(231, 247, 244)	—	—
#073649	#073649	RGB(7, 54, 73)	—	—
#50a69e	#50a69e	RGB(80, 166, 158)	—	—
#b6d1ce	#b6d1ce	RGB(182, 209, 206)	—	—
#3c443c	#3c443c	RGB(60, 68, 60)	—	—

6 color pairs have low contrast and need improvement which may impact readability.