Branding design

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Created at 09/22/2020 08:25

The palette consists of Light, Dark, Semi dark colors. Accent colors #4d90f7 and #0c0404. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #0C0404 (darkest) to #D2E4FB (lightest). The lightness range is wide.

Saturation is mixed — 2 muted and 2 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 39°.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #0C0404, #393A66, #4D90F7, #7164A2, #B6B7CD, #D2E4FB

Palette Branding design combines 6 color codes:

HEX: #4d90f7, RGB: (77, 144, 247); HEX: #d2e4fb, RGB: (210, 228, 251); HEX: #0c0404, RGB: (12, 4, 4)

HEX: #7164a2, RGB: (113, 100, 162); HEX: #b6b7cd, RGB: (182, 183, 205); HEX: #393a66, RGB: (57, 58, 102)

Simplified version of palette colors

Shade of Cornflower Blue, Shade of Lavender, Tint of Black, Tint of Slate Blue, Shade of Light Steel Blue, Shade of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Branding design color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#4d90f7	#4d90f7	RGB(77, 144, 247)	—	—
#d2e4fb	#d2e4fb	RGB(210, 228, 251)	—	—
#0c0404	#0c0404	RGB(12, 4, 4)	—	—
#7164a2	#7164a2	RGB(113, 100, 162)	—	—
#b6b7cd	#b6b7cd	RGB(182, 183, 205)	—	—
#393a66	#393a66	RGB(57, 58, 102)	—	—

4 color pairs have low contrast and need improvement which may impact readability.