Brand identity aesthetic logo design poster palette

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Created at 09/22/2020 11:23

The palette consists of Semi dark, Light colors. Accent colors #725231 and #233e49. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #233E49 (darkest) to #DFD2C6 (lightest). The lightness range is moderate.

Saturation sits in a moderate mid-range, averaging 32% across the palette.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans warm (4 of 6).

HEX codes (sorted): #233E49, #2C4C53, #725231, #896354, #CCB494, #DFD2C6

Palette Brand identity aesthetic logo design poster palette combines 6 color codes:

HEX: #725231, RGB: (114, 82, 49); HEX: #ccb494, RGB: (204, 180, 148); HEX: #233e49, RGB: (35, 62, 73)

HEX: #896354, RGB: (137, 99, 84); HEX: #dfd2c6, RGB: (223, 210, 198); HEX: #2c4c53, RGB: (44, 76, 83)

Simplified version of palette colors

Tint of Saddle Brown, Shade of Tan, Shade of Dark Slate Gray, Tint of Sienna, Shade of Antique White, Shade of Dark Slate Gray

Color scheme was created by colorswall

Color codes in palette

Brand identity aesthetic logo design poster palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#725231	#725231	RGB(114, 82, 49)	—	—
#ccb494	#ccb494	RGB(204, 180, 148)	—	—
#233e49	#233e49	RGB(35, 62, 73)	—	—
#896354	#896354	RGB(137, 99, 84)	—	—
#dfd2c6	#dfd2c6	RGB(223, 210, 198)	—	—
#2c4c53	#2c4c53	RGB(44, 76, 83)	—	—

6 color pairs have low contrast and need improvement which may impact readability.