Packaging branding design

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Created at 09/22/2020 13:30

The palette consists of Light, Dark, Semi dark colors. Accent colors #b4c404 and #96bcca. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #790E52 (darkest) to #B4C404 (lightest). The lightness range is moderate.

Saturation is mixed — 1 muted and 2 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Warm and cool swatches are fairly balanced (3 warm, 3 cool).

HEX codes (sorted): #51666C, #790E52, #96BCCA, #A4554E, #B4C404, #C859A5

Palette Packaging branding design combines 6 color codes:

HEX: #b4c404, RGB: (180, 196, 4); HEX: #c859a5, RGB: (200, 89, 165); HEX: #790e52, RGB: (121, 14, 82)

HEX: #a4554e, RGB: (164, 85, 78); HEX: #96bcca, RGB: (150, 188, 202); HEX: #51666c, RGB: (81, 102, 108)

Simplified version of palette colors

Shade of Yellow Green, Shade of Orchid, Tint of Purple, Shade of Indian Red, Shade of Light Blue, Shade of Dim Gray

Color scheme was created by colorswall

Color codes in palette

Packaging branding design color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#b4c404	#b4c404	RGB(180, 196, 4)	—	—
#c859a5	#c859a5	RGB(200, 89, 165)	—	—
#790e52	#790e52	RGB(121, 14, 82)	—	—
#a4554e	#a4554e	RGB(164, 85, 78)	—	—
#96bcca	#96bcca	RGB(150, 188, 202)	—	—
#51666c	#51666c	RGB(81, 102, 108)	—	—

8 color pairs have low contrast and need improvement which may impact readability.