Branding logo type palette

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Created at 10/25/2019 07:06

The palette consists of Light, Dark, Semi dark colors. Accent colors #dc2970 and #040c24. Palette has Warm, Neutral, Cool colors temperature.

By lightness, this palette runs from #040C24 (darkest) to #D0A0C7 (lightest). The lightness range is wide.

Saturation is mixed — 1 muted and 3 vivid out of 6 colors.

The hues stay in one region of the color wheel, spanning about 117°.

Overall temperature among swatches leans cool (3 of 6).

HEX codes (sorted): #040C24, #2A3448, #AC54A4, #D0A0C7, #DC2970, #EC8DB2

Palette Branding logo type palette combines 6 color codes:

HEX: #dc2970, RGB: (220, 41, 112); HEX: #ec8db2, RGB: (236, 141, 178); HEX: #040c24, RGB: (4, 12, 36)

HEX: #ac54a4, RGB: (172, 84, 164); HEX: #d0a0c7, RGB: (208, 160, 199); HEX: #2a3448, RGB: (42, 52, 72)

Simplified version of palette colors

Shade of Deep Pink, Tint of Pale Violet Red, Tint of Black, Shade of Medium Orchid, Shade of Plum, Shade of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Branding logo type palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#dc2970	#dc2970	RGB(220, 41, 112)	—	—
#ec8db2	#ec8db2	RGB(236, 141, 178)	—	—
#040c24	#040c24	RGB(4, 12, 36)	—	—
#ac54a4	#ac54a4	RGB(172, 84, 164)	—	—
#d0a0c7	#d0a0c7	RGB(208, 160, 199)	—	—
#2a3448	#2a3448	RGB(42, 52, 72)	—	—

5 color pairs have low contrast and need improvement which may impact readability.