Logo letterlogo branding minimal colors palette

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Created at 09/29/2020 14:45

The palette consists of Light, Dark colors. Accent colors #780b44 and #8b0d4f and #8b0d4f. Palette has Warm, Neutral colors temperature.

By lightness, this palette runs from #780B44 (darkest) to #F4EAE8 (lightest). The lightness range is wide.

Overall saturation feels vivid (higher chroma) — 83% of colors are vivid.

An analogous palette: its hues sit close together on the color wheel, within about 41°.

Overall temperature among swatches leans warm (5 of 6).

HEX codes (sorted): #780B44, #8B0D4F, #E81684, #F48FC4, #F4EAE8

Palette Logo letterlogo branding minimal colors palette combines 6 color codes:

HEX: #e81684, RGB: (232, 22, 132); HEX: #f48fc4, RGB: (244, 143, 196); HEX: #780b44, RGB: (120, 11, 68)

HEX: #8b0d4f, RGB: (139, 13, 79); HEX: #f4eae8, RGB: (244, 234, 232); HEX: #8b0d4f, RGB: (139, 13, 79)

Simplified version of palette colors

Shade of Deep Pink, Tint of Hot Pink, Shade of Purple, Tint of Purple, Shade of Snow, Tint of Purple

Color scheme was created by colorswall

Color codes in palette

Logo letterlogo branding minimal colors palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#e81684	#e81684	RGB(232, 22, 132)	—	—
#f48fc4	#f48fc4	RGB(244, 143, 196)	—	—
#780b44	#780b44	RGB(120, 11, 68)	—	—
#8b0d4f	#8b0d4f	RGB(139, 13, 79)	—	—
#f4eae8	#f4eae8	RGB(244, 234, 232)	—	—
#8b0d4f	#8b0d4f	RGB(139, 13, 79)	—	—

5 color pairs have low contrast and need improvement which may impact readability.