Branding kickstarter palette

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Created at 09/29/2020 15:02

The palette consists of Light, Semi dark, Dark colors. Accent colors #d54d47 and #2c2c54. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #2C2C54 (darkest) to #E4E2A0 (lightest). The lightness range is wide.

Saturation is mixed — 1 muted and 2 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans warm (4 of 6).

HEX codes (sorted): #2C2C54, #6C342C, #B2B6C5, #B46C74, #D54D47, #E4E2A0

Palette Branding kickstarter palette combines 6 color codes:

HEX: #d54d47, RGB: (213, 77, 71); HEX: #e4e2a0, RGB: (228, 226, 160); HEX: #6c342c, RGB: (108, 52, 44)

HEX: #b46c74, RGB: (180, 108, 116); HEX: #b2b6c5, RGB: (178, 182, 197); HEX: #2c2c54, RGB: (44, 44, 84)

Simplified version of palette colors

Shade of Indian Red, Shade of Pale Goldenrod, Tint of Maroon, Tint of Indian Red, Shade of Light Steel Blue, Tint of Midnight Blue

Color scheme was created by colorswall

Color codes in palette

Branding kickstarter palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#d54d47	#d54d47	RGB(213, 77, 71)	—	—
#e4e2a0	#e4e2a0	RGB(228, 226, 160)	—	—
#6c342c	#6c342c	RGB(108, 52, 44)	—	—
#b46c74	#b46c74	RGB(180, 108, 116)	—	—
#b2b6c5	#b2b6c5	RGB(178, 182, 197)	—	—
#2c2c54	#2c2c54	RGB(44, 44, 84)	—	—

4 color pairs have low contrast and need improvement which may impact readability.