Logo branding design

  • #2a94c8
  • #91cbe7
  • #1f3378
  • #7e7a7b
  • #1a5d7e
  • #474546
  0.18k

Logo branding design has 6 colors, mostly blue. The lightest color is Sky Blue (#91CBE7), the darkest Dark Slate Blue (#1F3378). Its strongest contrast pair is #1F3378 on #91CBE7 (6.6:1, WCAG AA).

Created at 10/27/2019 20:04
The palette consists of Light, Semi dark colors. Accent colors #7e7a7b and #1a5d7e. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #1F3378 (darkest) to #91CBE7 (lightest). The lightness range is moderate.

Overall saturation feels vivid (higher chroma) — 67% of colors are vivid.

An analogous palette: its hues sit close together on the color wheel, within about 27°.

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #1A5D7E, #1F3378, #2A94C8, #474546, #7E7A7B, #91CBE7

Palette Logo branding design combines 6 color codes:
HEX: #2a94c8, RGB: (42, 148, 200); HEX: #91cbe7, RGB: (145, 203, 231); HEX: #1f3378, RGB: (31, 51, 120)
HEX: #7e7a7b, RGB: (126, 122, 123); HEX: #1a5d7e, RGB: (26, 93, 126); HEX: #474546, RGB: (71, 69, 70)
Simplified version of palette colors
Tint of Steel Blue, Tint of Sky Blue, Shade of Dark Slate Blue, Shade of Grey, Tint of Dark Slate Gray, Shade of Dim Gray
Color scheme was created by colorswall

Color codes in palette

Logo branding design color codes HEX, RGB information in table

ColorHEXRGBNameAlternative name
#2a94c8#2a94c8RGB(42, 148, 200)——
#91cbe7#91cbe7RGB(145, 203, 231)——
#1f3378#1f3378RGB(31, 51, 120)——
#7e7a7b#7e7a7bRGB(126, 122, 123)——
#1a5d7e#1a5d7eRGB(26, 93, 126)——
#474546#474546RGB(71, 69, 70)——

Color Palette Contrast

6 color pairs have low contrast and need improvement which may impact readability.
Text ColorBackground ColorContrast Ratio
#2a94c8
#91cbe7
1.92
#2a94c8
#7e7a7b
1.24
#1f3378
#1a5d7e
1.61
#1f3378
#474546
1.22
#7e7a7b
#1a5d7e
1.7
#1a5d7e
#474546
1.31

Image palette Logo branding design png