Logo identity branding palette

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Created at 10/28/2019 21:29

The palette consists of Light, Semi dark colors. Accent colors #c47c2c and #6c4424. Palette has Warm colors temperature.

By lightness, this palette runs from #56422F (darkest) to #DCCCBB (lightest). The lightness range is moderate.

Saturation sits in a moderate mid-range, averaging 42% across the palette.

An analogous palette: its hues sit close together on the color wheel, within about 9°.

Overall temperature among swatches leans warm (6 of 6).

HEX codes (sorted): #56422F, #6C4424, #7C6143, #C47C2C, #DCCCBB, #DEC49E

Palette Logo identity branding palette combines 6 color codes:

HEX: #c47c2c, RGB: (196, 124, 44); HEX: #dec49e, RGB: (222, 196, 158); HEX: #6c4424, RGB: (108, 68, 36)

HEX: #7c6143, RGB: (124, 97, 67); HEX: #dcccbb, RGB: (220, 204, 187); HEX: #56422f, RGB: (86, 66, 47)

Simplified version of palette colors

Shade of Peru, Tint of Tan, Shade of Saddle Brown, Tint of Sienna, Shade of Antique White, Shade of Saddle Brown

Color scheme was created by colorswall

Color codes in palette

Logo identity branding palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#c47c2c	#c47c2c	RGB(196, 124, 44)	—	—
#dec49e	#dec49e	RGB(222, 196, 158)	—	—
#6c4424	#6c4424	RGB(108, 68, 36)	—	—
#7c6143	#7c6143	RGB(124, 97, 67)	—	—
#dcccbb	#dcccbb	RGB(220, 204, 187)	—	—
#56422f	#56422f	RGB(86, 66, 47)	—	—

6 color pairs have low contrast and need improvement which may impact readability.