Logo identity branding mark palette

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Created at 11/09/2019 21:35

The palette consists of Light, Semi dark colors. Accent colors #04e4cc and #b6b5b6. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #203A3B (darkest) to #65E7DD (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 14°.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #04E4CC, #0E837C, #203A3B, #5E868C, #65E7DD, #B6B5B6

Palette Logo identity branding mark palette combines 6 color codes:

HEX: #04e4cc, RGB: (4, 228, 204); HEX: #65e7dd, RGB: (101, 231, 221); HEX: #0e837c, RGB: (14, 131, 124)

HEX: #5e868c, RGB: (94, 134, 140); HEX: #b6b5b6, RGB: (182, 181, 182); HEX: #203a3b, RGB: (32, 58, 59)

Simplified version of palette colors

Shade of Turquoise, Tint of Turquoise, Tint of Teal, Shade of Cadet Blue, Shade of Silver, Shade of Dark Slate Gray

Color scheme was created by colorswall

Color codes in palette

Logo identity branding mark palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#04e4cc	#04e4cc	RGB(4, 228, 204)	—	—
#65e7dd	#65e7dd	RGB(101, 231, 221)	—	—
#0e837c	#0e837c	RGB(14, 131, 124)	—	—
#5e868c	#5e868c	RGB(94, 134, 140)	—	—
#b6b5b6	#b6b5b6	RGB(182, 181, 182)	—	—
#203a3b	#203a3b	RGB(32, 58, 59)	—	—

5 color pairs have low contrast and need improvement which may impact readability.