Identity logotype branding nature hex colors

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Created at 10/09/2020 12:15

The palette consists of Light, Semi dark, Dark colors. Accent colors #9da25c and #515430. Palette has Warm, Neutral colors temperature.

By lightness, this palette runs from #0C0C0C (darkest) to #D9DBC0 (lightest). The lightness range is wide.

Overall saturation feels mostly muted (lower chroma) — 100% of colors are muted.

An analogous palette: its hues sit close together on the color wheel, within about 5°.

Overall temperature among swatches leans warm (5 of 6).

HEX codes (sorted): #0C0C0C, #515430, #9C9C63, #9DA25C, #CCCEAA, #D9DBC0

Palette Identity logotype branding nature hex colors combines 6 color codes:

HEX: #9da25c, RGB: (157, 162, 92); HEX: #ccceaa, RGB: (204, 206, 170); HEX: #515430, RGB: (81, 84, 48)

HEX: #9c9c63, RGB: (156, 156, 99); HEX: #d9dbc0, RGB: (217, 219, 192); HEX: #0c0c0c, RGB: (12, 12, 12)

Simplified version of palette colors

Shade of Dark Khaki, Shade of Pale Goldenrod, Shade of Dark Olive Green, Shade of Dark Khaki, Shade of Beige, Tint of Black

Color scheme was created by colorswall

Color codes in palette

Identity logotype branding nature hex colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#9da25c	#9da25c	RGB(157, 162, 92)	—	—
#ccceaa	#ccceaa	RGB(204, 206, 170)	—	—
#515430	#515430	RGB(81, 84, 48)	—	—
#9c9c63	#9c9c63	RGB(156, 156, 99)	—	—
#d9dbc0	#d9dbc0	RGB(217, 219, 192)	—	—
#0c0c0c	#0c0c0c	RGB(12, 12, 12)	—	Black Wash

5 color pairs have low contrast and need improvement which may impact readability.