Identity logotype branding focus lab hex colors

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Created at 01/01/2020 16:40

The palette consists of Light, Semi dark colors. Accent colors #fbb344 and #814f02. Palette has Warm, Neutral, Cool colors temperature.

By lightness, this palette runs from #51593C (darkest) to #FBB344 (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 67°.

Overall temperature among swatches leans warm (4 of 6).

HEX codes (sorted): #51593C, #814F02, #91714C, #BDC3BC, #EC9C8C, #FBB344

Palette Identity logotype branding focus lab hex colors combines 6 color codes:

HEX: #fbb344, RGB: (251, 179, 68); HEX: #ec9c8c, RGB: (236, 156, 140); HEX: #814f02, RGB: (129, 79, 2)

HEX: #91714c, RGB: (145, 113, 76); HEX: #bdc3bc, RGB: (189, 195, 188); HEX: #51593c, RGB: (81, 89, 60)

Simplified version of palette colors

Tint of Orange, Tint of Dark Salmon, Tint of Saddle Brown, Tint of Sienna, Tint of Silver, Shade of Dark Olive Green

Color scheme was created by colorswall

Color codes in palette

Identity logotype branding focus lab hex colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#fbb344	#fbb344	RGB(251, 179, 68)	—	—
#ec9c8c	#ec9c8c	RGB(236, 156, 140)	—	—
#814f02	#814f02	RGB(129, 79, 2)	—	—
#91714c	#91714c	RGB(145, 113, 76)	—	—
#bdc3bc	#bdc3bc	RGB(189, 195, 188)	—	—
#51593c	#51593c	RGB(81, 89, 60)	—	—

6 color pairs have low contrast and need improvement which may impact readability.