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Created at 10/13/2020 10:54
  0.27k

Brand collateral identity design id card colors

  • #bc9c5c
  • #d0bc8c
  • #4c1d7b
  • #7454a4
  • #d6c4b2
  • #64346c
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The palette consists of Light, Dark, Semi dark colors. Accent colors #d0bc8c and #4c1d7b. Palette has Warm, Cool, Neutral colors temperature.

By lightness, this palette runs from #4C1D7B (darkest) to #D6C4B2 (lightest). The lightness range is moderate.

Saturation sits in a moderate mid-range.

Hues are spread broadly around the wheel — a varied palette (loose heuristic).

Overall temperature among swatches leans cool.

HEX codes (sorted): #4C1D7B, #64346C, #7454A4, #BC9C5C, #D0BC8C, #D6C4B2

Palette Brand collateral identity design id card colors has combination of 6 codes colors:
HEX: #bc9c5c, RGB: (188, 156, 92); HEX: #d0bc8c, RGB: (208, 188, 140); HEX: #4c1d7b, RGB: (76, 29, 123)
HEX: #7454a4, RGB: (116, 84, 164); HEX: #d6c4b2, RGB: (214, 196, 178); HEX: #64346c, RGB: (100, 52, 108)
Simplified version of palette colors
Tint of tan, Shade of tan, Shade of indigo, Tint of slateblue, Shade of tan, Shade of Purple
Color scheme was created by colorswall

Colors codes in palette

Brand collateral identity design id card colors color codes HEX, RGB information in table

Color HEX RGB Name Alternative name
#bc9c5c #bc9c5c RGB(188, 156, 92)
#d0bc8c #d0bc8c RGB(208, 188, 140)
#4c1d7b #4c1d7b RGB(76, 29, 123)
#7454a4 #7454a4 RGB(116, 84, 164)
#d6c4b2 #d6c4b2 RGB(214, 196, 178)
#64346c #64346c RGB(100, 52, 108)

Color Palette Contrast

5 color pairs have low contrast and need improvement which may impact readability.
Text Color Background Color Contrast Ratio
#bc9c5c
#d0bc8c
1.39
#bc9c5c
#d6c4b2
1.54
#d0bc8c
#d6c4b2
1.1
#4c1d7b
#64346c
1.27
#7454a4
#64346c
1.57

Image palette Brand collateral identity design id card colors png

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