Brand identity ui branding ux hex colors

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Created at 09/08/2021 15:29

The palette consists of Light, Semi dark colors. Accent colors #cc9454 and #9ad4ed. Palette has Warm, Cool, Neutral colors temperature.

By lightness, this palette runs from #4A3F3C (darkest) to #9AD4ED (lightest). The lightness range is moderate.

Saturation is mixed — 1 muted and 2 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans warm (3 of 6).

HEX codes (sorted): #4A3F3C, #5E3C29, #9AD4ED, #A4D3C3, #AB6552, #CC9454

Palette Brand identity ui branding ux hex colors combines 6 color codes:

HEX: #cc9454, RGB: (204, 148, 84); HEX: #9ad4ed, RGB: (154, 212, 237); HEX: #5e3c29, RGB: (94, 60, 41)

HEX: #ab6552, RGB: (171, 101, 82); HEX: #a4d3c3, RGB: (164, 211, 195); HEX: #4a3f3c, RGB: (74, 63, 60)

Simplified version of palette colors

Tint of Peru, Tint of Sky Blue, Shade of Saddle Brown, Tint of Sienna, Shade of Pale Turquoise, Shade of Dim Gray

Color scheme was created by colorswall

Color codes in palette

Brand identity ui branding ux hex colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#cc9454	#cc9454	RGB(204, 148, 84)	—	—
#9ad4ed	#9ad4ed	RGB(154, 212, 237)	—	—
#5e3c29	#5e3c29	RGB(94, 60, 41)	—	—
#ab6552	#ab6552	RGB(171, 101, 82)	—	—
#a4d3c3	#a4d3c3	RGB(164, 211, 195)	—	—
#4a3f3c	#4a3f3c	RGB(74, 63, 60)	—	—

5 color pairs have low contrast and need improvement which may impact readability.