Branding print logo typography palette

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Created at 10/27/2020 11:10

The palette consists of Light, Dark, Semi dark colors. Accent colors #791b0a and #8c200c and #8c200c. Palette has Warm, Neutral colors temperature.

By lightness, this palette runs from #791B0A (darkest) to #F4ECE8 (lightest). The lightness range is wide.

Overall saturation feels vivid (higher chroma) — 83% of colors are vivid.

An analogous palette: its hues sit close together on the color wheel, within about 16°.

Overall temperature among swatches leans warm (5 of 6).

HEX codes (sorted): #791B0A, #8C200C, #E43414, #F4948D, #F4ECE8

Palette Branding print logo typography palette combines 6 color codes:

HEX: #e43414, RGB: (228, 52, 20); HEX: #f4948d, RGB: (244, 148, 141); HEX: #791b0a, RGB: (121, 27, 10)

HEX: #8c200c, RGB: (140, 32, 12); HEX: #f4ece8, RGB: (244, 236, 232); HEX: #8c200c, RGB: (140, 32, 12)

Simplified version of palette colors

Tint of Red, Tint of Light Coral, Tint of Maroon, Tint of Dark Red, Shade of Seashell, Tint of Dark Red

Color scheme was created by colorswall

Color codes in palette

Branding print logo typography palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#e43414	#e43414	RGB(228, 52, 20)	—	—
#f4948d	#f4948d	RGB(244, 148, 141)	—	—
#791b0a	#791b0a	RGB(121, 27, 10)	—	—
#8c200c	#8c200c	RGB(140, 32, 12)	—	—
#f4ece8	#f4ece8	RGB(244, 236, 232)	—	—
#8c200c	#8c200c	RGB(140, 32, 12)	—	—

5 color pairs have low contrast and need improvement which may impact readability.