Branding logo typography print colors palette

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Created at 12/29/2019 15:23

The palette consists of Light, Semi dark colors. Accent colors #28b770 and #c47c94. Palette has Cool, Warm, Neutral colors temperature.

By lightness, this palette runs from #483231 (darkest) to #BCBEBC (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 1 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans warm (3 of 6).

HEX codes (sorted): #23643C, #28B770, #483231, #A85C6D, #BCBEBC, #C47C94

Palette Branding logo typography print colors palette combines 6 color codes:

HEX: #28b770, RGB: (40, 183, 112); HEX: #c47c94, RGB: (196, 124, 148); HEX: #23643c, RGB: (35, 100, 60)

HEX: #a85c6d, RGB: (168, 92, 109); HEX: #bcbebc, RGB: (188, 190, 188); HEX: #483231, RGB: (72, 50, 49)

Simplified version of palette colors

Shade of Medium Sea Green, Tint of Pale Violet Red, Tint of Dark Green, Shade of Indian Red, Shade of Silver, Tint of Black

Color scheme was created by colorswall

Color codes in palette

Branding logo typography print colors palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#28b770	#28b770	RGB(40, 183, 112)	—	—
#c47c94	#c47c94	RGB(196, 124, 148)	—	—
#23643c	#23643c	RGB(35, 100, 60)	—	—
#a85c6d	#a85c6d	RGB(168, 92, 109)	—	—
#bcbebc	#bcbebc	RGB(188, 190, 188)	—	Alaskan Grey
#483231	#483231	RGB(72, 50, 49)	—	—

7 color pairs have low contrast and need improvement which may impact readability.