Created at 10/31/2019 07:42

Brand identity design target audience

The palette consists of Semi dark, Light, Dark colors. Accent colors #fbd080 and #2e1997. Palette has Warm, Cool, Neutral colors temperature.

By lightness, this palette runs from #2E1997 (darkest) to #D7CEBB (lightest). The lightness range is moderate.

Saturation is mixed — some muted swatches and some vivid accents.

Some hue pairs sit near complementary positions — you may read this as complementary contrast (loose heuristic).

Overall temperature among swatches leans cool.

HEX codes (sorted): #2E1997, #584571, #845F96, #D7CEBB, #E53C1B, #FBD080

Palette Brand identity design target audience has combination of 6 codes colors:

HEX: #e53c1b, RGB: (229, 60, 27); HEX: #fbd080, RGB: (251, 208, 128); HEX: #2e1997, RGB: (46, 25, 151)

HEX: #845f96, RGB: (132, 95, 150); HEX: #d7cebb, RGB: (215, 206, 187); HEX: #584571, RGB: (88, 69, 113)

Simplified version of palette colors

Shade of Red, Tint of navajowhite, Shade of darkblue, Tint of mediumpurple, Tint of antiquewhite, Shade of darkslateblue

Color scheme was created by colorswall

More palettes with:

Colors codes in palette

Brand identity design target audience color codes HEX, RGB information in table

5 color pairs have low contrast and need improvement which may impact readability.