Branding illustration ui design

0.18k

Created at 10/28/2020 07:38

The palette consists of Semi dark, Light colors. Accent colors #144966 and #c0a98d. Palette has Cool, Warm, Neutral colors temperature.

By lightness, this palette runs from #144966 (darkest) to #9FC0D9 (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 1 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (3 of 6).

HEX codes (sorted): #144966, #336083, #4B5343, #8B855F, #9FC0D9, #C0A98D

Palette Branding illustration ui design combines 6 color codes:

HEX: #336083, RGB: (51, 96, 131); HEX: #9fc0d9, RGB: (159, 192, 217); HEX: #144966, RGB: (20, 73, 102)

HEX: #8b855f, RGB: (139, 133, 95); HEX: #c0a98d, RGB: (192, 169, 141); HEX: #4b5343, RGB: (75, 83, 67)

Simplified version of palette colors

Shade of Royal Blue, Shade of Light Steel Blue, Shade of Dark Slate Gray, Tint of Olive, Shade of Tan, Tint of Dark Slate Gray

Color scheme was created by colorswall

Color codes in palette

Branding illustration ui design color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#336083	#336083	RGB(51, 96, 131)	—	—
#9fc0d9	#9fc0d9	RGB(159, 192, 217)	—	—
#144966	#144966	RGB(20, 73, 102)	—	—
#8b855f	#8b855f	RGB(139, 133, 95)	—	—
#c0a98d	#c0a98d	RGB(192, 169, 141)	—	—
#4b5343	#4b5343	RGB(75, 83, 67)	—	—

7 color pairs have low contrast and need improvement which may impact readability.