Fintech mockup logo branding and identity

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Created at 10/28/2020 15:23

The palette consists of Semi dark, Light, Dark colors. Accent colors #070d5f and #0a138e. Palette has Cool colors temperature.

By lightness, this palette runs from #070D5F (darkest) to #A8B8DE (lightest). The lightness range is moderate.

Saturation is mixed — 1 muted and 3 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 18°.

Overall temperature among swatches leans cool (6 of 6).

HEX codes (sorted): #070D5F, #0A138E, #1C4CD4, #5F6FB2, #A4A4BC, #A8B8DE

Palette Fintech mockup logo branding and identity combines 6 color codes:

HEX: #1c4cd4, RGB: (28, 76, 212); HEX: #a8b8de, RGB: (168, 184, 222); HEX: #070d5f, RGB: (7, 13, 95)

HEX: #5f6fb2, RGB: (95, 111, 178); HEX: #a4a4bc, RGB: (164, 164, 188); HEX: #0a138e, RGB: (10, 19, 142)

Simplified version of palette colors

Shade of Slate Blue, Shade of Light Steel Blue, Shade of Midnight Blue, Tint of Royal Blue, Shade of Dark Gray, Tint of Dark Blue

Color scheme was created by colorswall

Color codes in palette

Fintech mockup logo branding and identity color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#1c4cd4	#1c4cd4	RGB(28, 76, 212)	—	—
#a8b8de	#a8b8de	RGB(168, 184, 222)	—	—
#070d5f	#070d5f	RGB(7, 13, 95)	—	—
#5f6fb2	#5f6fb2	RGB(95, 111, 178)	—	—
#a4a4bc	#a4a4bc	RGB(164, 164, 188)	—	—
#0a138e	#0a138e	RGB(10, 19, 142)	—	—

4 color pairs have low contrast and need improvement which may impact readability.