Finance americana brand identity badge colours

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Created at 11/01/2020 10:08

The palette consists of Light, Dark, Semi dark colors. Accent colors #14344c and #907e4f. Palette has Cool, Warm, Neutral colors temperature.

By lightness, this palette runs from #14344C (darkest) to #E8E3DD (lightest). The lightness range is wide.

Saturation is mixed — 1 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #14344C, #243C44, #358AC9, #907E4F, #96C2E3, #E8E3DD

Palette Finance americana brand identity badge colours combines 6 color codes:

HEX: #358ac9, RGB: (53, 138, 201); HEX: #96c2e3, RGB: (150, 194, 227); HEX: #14344c, RGB: (20, 52, 76)

HEX: #907e4f, RGB: (144, 126, 79); HEX: #e8e3dd, RGB: (232, 227, 221); HEX: #243c44, RGB: (36, 60, 68)

Simplified version of palette colors

Tint of Steel Blue, Shade of Light Sky Blue, Tint of Midnight Blue, Tint of Olive, Shade of Linen, Shade of Dark Slate Gray

Color scheme was created by colorswall

Color codes in palette

Finance americana brand identity badge colours color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#358ac9	#358ac9	RGB(53, 138, 201)	—	—
#96c2e3	#96c2e3	RGB(150, 194, 227)	—	—
#14344c	#14344c	RGB(20, 52, 76)	—	—
#907e4f	#907e4f	RGB(144, 126, 79)	—	—
#e8e3dd	#e8e3dd	RGB(232, 227, 221)	—	—
#243c44	#243c44	RGB(36, 60, 68)	—	—

4 color pairs have low contrast and need improvement which may impact readability.