Design graphicdesign packaging branding colors

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Created at 11/01/2020 10:13

The palette consists of Light, Semi dark colors. Accent colors #ec645c and #6c7716. Palette has Cool, Warm colors temperature.

By lightness, this palette runs from #304221 (darkest) to #CFC2AA (lightest). The lightness range is moderate.

Saturation is mixed — 1 muted and 2 vivid out of 6 colors.

The hues stay in one region of the color wheel, spanning about 98°.

Warm and cool swatches are fairly balanced (3 warm, 3 cool).

HEX codes (sorted): #304221, #6C7716, #799E58, #7CC45C, #CFC2AA, #EC645C

Palette Design graphicdesign packaging branding colors combines 6 color codes:

HEX: #7cc45c, RGB: (124, 196, 92); HEX: #ec645c, RGB: (236, 100, 92); HEX: #6c7716, RGB: (108, 119, 22)

HEX: #799e58, RGB: (121, 158, 88); HEX: #cfc2aa, RGB: (207, 194, 170); HEX: #304221, RGB: (48, 66, 33)

Simplified version of palette colors

Tint of Lime Green, Shade of Tomato, Shade of Olive, Tint of Olive Drab, Tint of Tan, Shade of Dark Olive Green

Color scheme was created by colorswall

Color codes in palette

Design graphicdesign packaging branding colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#7cc45c	#7cc45c	RGB(124, 196, 92)	—	—
#ec645c	#ec645c	RGB(236, 100, 92)	—	—
#6c7716	#6c7716	RGB(108, 119, 22)	—	—
#799e58	#799e58	RGB(121, 158, 88)	—	—
#cfc2aa	#cfc2aa	RGB(207, 194, 170)	—	—
#304221	#304221	RGB(48, 66, 33)	—	—

8 color pairs have low contrast and need improvement which may impact readability.